貼文由 brian340 在 Mar 14, 2024 16:33:37 GMT 9
In fact, this is one of the clearest examples of crises in mismanaged social networks. A too late reaction Finally, Nestlé, realizing that the mismanagement of the situation on their social networks was damaging the brand, apologized for their behavior. And tried to make the problem fall into oblivion. However, the corporate image of Kit Kat was damaged after this situation. In fact, even today different blogs and Facebook pages that speak badly about the brand for that situation are still open. Or for the poor treatment that the brand had with the users. In addition, on Twitter still continue to appear some comments pointing to that situation and seeing the rejection of some users towards the brand. 3.- Air Europa crisis in mismanaged social networks Another crisis in mismanaged social networks is the one that involved Air Europa.
It all started when Mara Zabala, a passenger WhatsApp Mobile Number List in a wheelchair, was denied access to the plane without a person accompanying her. The harmed one published the tweet that heads this epigraph in her Twitter account. The tweet triggered an authentic online reputation crisis for the company. While other companies allowed wheelchair access to airplanes, Air Europa denied it to this passenger. The tweets that Mara Zabala published generated an avalanche of criticism and rejection of the company. The problem became more acute when some influencers in different social networks expressed their solidarity and supported Mara through their public accounts. Provoking with their positions that the criticism became viral. Due, in part, to the number of users who followed these influencers. La callada por respuesta Air Europa opted for silence. They ignored the amount of criticism that came to their social networks and did nothing about it. Its image was much damaged.
In addition, it conveyed to users the feeling that they did not care about their customers, since they did not even bother trying to fix the situation. The issue exceeded the crisis in social networks and came to the political debate. The Popular Party requested that the case be studied in Congress. To this day there is still no solution to this type of situation. 4.- Domino’s Pizza The case of Domino’s Pizza is one of the examples of crisis in mismanaged social networks that could be redirected. The situation began when an employee of one of the pizzerias of the brand posted a video on YouTube showing how he played with the raw ingredients with which the pizzas were later made. The problem is that the game went further and came to introduce pieces of pizza in the nose.
It all started when Mara Zabala, a passenger WhatsApp Mobile Number List in a wheelchair, was denied access to the plane without a person accompanying her. The harmed one published the tweet that heads this epigraph in her Twitter account. The tweet triggered an authentic online reputation crisis for the company. While other companies allowed wheelchair access to airplanes, Air Europa denied it to this passenger. The tweets that Mara Zabala published generated an avalanche of criticism and rejection of the company. The problem became more acute when some influencers in different social networks expressed their solidarity and supported Mara through their public accounts. Provoking with their positions that the criticism became viral. Due, in part, to the number of users who followed these influencers. La callada por respuesta Air Europa opted for silence. They ignored the amount of criticism that came to their social networks and did nothing about it. Its image was much damaged.
In addition, it conveyed to users the feeling that they did not care about their customers, since they did not even bother trying to fix the situation. The issue exceeded the crisis in social networks and came to the political debate. The Popular Party requested that the case be studied in Congress. To this day there is still no solution to this type of situation. 4.- Domino’s Pizza The case of Domino’s Pizza is one of the examples of crisis in mismanaged social networks that could be redirected. The situation began when an employee of one of the pizzerias of the brand posted a video on YouTube showing how he played with the raw ingredients with which the pizzas were later made. The problem is that the game went further and came to introduce pieces of pizza in the nose.