貼文由 lindsey45 在 Mar 7, 2024 16:54:01 GMT 9
In this article we share a little of what this session was like in which we talked about content and how to use a CMS to maximize its management, so that companies can get more out of it by relying on technology and, specifically, on platforms such as from HubSpot CRM . hubspot cms computer HubSpot CMS: Model to generate demand with content Typically, companies tend to look for a growth curve where income increases and, to this end, they invest resources to attract demand. What generally happens with this traditional model is that the efforts made to increase billing do not scale in the same way, becoming a model that is neither scalable nor sustainable over time. And it is logical that, if we only focus on investing to acquire more and more customers, we will need more and more resources to increasingly attract new customers. If money is only used for an advertising strategy that generates demand, the risk is that, when resources run out, we cease to exist for others.
Another problem with this model is the dependence Iceland Phone Number List on algorithms such as those of Facebook, LinkedIn, Google, etc. to attract prospects. And that's without taking into account the enormous competition between companies that advertise for the same segment. All these factors only increase the acquisition cost. hubspot cms facebook If we know that it is increasingly expensive to attract new prospects, success will be in retaining those who are already customers. The longer they stay with us, the more income you will generate. Therefore, what we must do is find a balance between both indicators so that the economic unit of our company is more efficient. We are not saying that it is bad to do paid advertising, what we propose is that it cannot be the only model to attract demand. Carlos Valderrama And this is where the importance of a content marketing strategy arises.
This will allow us to move from the growth model based on liabilities to a growth model based on marketing assets. These will generate a cumulative return over time , so that what we do today will continue to give results in the future. However, the idea is not to only make content, but rather that this strategy is a way to complement the different efforts, to diversify our channels and our sources of demand generation to make the business more scalable and sustainable in the long term. New Call-to-action Where are the opportunities? Many marketers think that content only serves to attract traffic. However, it is important to mention that good content designed around the problems that buyers and clients may have can serve the 3 stages of a business cycle: attract, engage and delight. A business needs to attract traffic and interact with the prospects that come in through the different channels that are implemented.
Another problem with this model is the dependence Iceland Phone Number List on algorithms such as those of Facebook, LinkedIn, Google, etc. to attract prospects. And that's without taking into account the enormous competition between companies that advertise for the same segment. All these factors only increase the acquisition cost. hubspot cms facebook If we know that it is increasingly expensive to attract new prospects, success will be in retaining those who are already customers. The longer they stay with us, the more income you will generate. Therefore, what we must do is find a balance between both indicators so that the economic unit of our company is more efficient. We are not saying that it is bad to do paid advertising, what we propose is that it cannot be the only model to attract demand. Carlos Valderrama And this is where the importance of a content marketing strategy arises.
This will allow us to move from the growth model based on liabilities to a growth model based on marketing assets. These will generate a cumulative return over time , so that what we do today will continue to give results in the future. However, the idea is not to only make content, but rather that this strategy is a way to complement the different efforts, to diversify our channels and our sources of demand generation to make the business more scalable and sustainable in the long term. New Call-to-action Where are the opportunities? Many marketers think that content only serves to attract traffic. However, it is important to mention that good content designed around the problems that buyers and clients may have can serve the 3 stages of a business cycle: attract, engage and delight. A business needs to attract traffic and interact with the prospects that come in through the different channels that are implemented.